Look for answers that suggest education through experience. But it’s one thing to read a blog and another to have practical experience in the field. If the answers suggest a deep connection with the SEO industry, that is a great sign. Through trade websites like Moz and Search Engine Land, to communication on Twitter and Facebook Groups.
The information is all within the SEOs who share their opinions and findings publicly online. The SEO industry is virtually open-source. If this is all the salesperson can bring to the discussion, watch out. It takes more than traditional tactics like title tags and keywords to move a page these days. Possible question to ask: How does your agency stay current with SEO trends? That’s one of the big reasons you’re looking for an SEO company in the first place! You don’t have that kind of time. It’s all there, but it takes a lot of work to stay up on it. Everything from warning signs to brand new tricks that others are finding valuable. I have seen plenty of “SEO experts” who are not experts by any definition.īut plenty of useful information is available online. A digital marketer of any kind, whether in SEO, SEM, social media, etc., is not required to continue taking exams and studying new information. But unlike a doctor or lawyer, you don’t need any certifications to start consulting on marketing. Like doctors or lawyers, some SEOs are masters of their craft, while others are still growing and learning. We have all degrees of talent and service providers. It’s important to realize that the digital marketing consulting industry is like any other industry. Or choosing the right pants for your body. It’s no different than finding the right partner for marriage. It’s all bout finding the right SEO company for your business.
Not all models fit all businesses (as we will discover throughout this text). But that is good news for a business owner. It’s true not all SEO agencies are alike. You Get Good Results by Staying Current with the SEO Industry However, others firms have stayed with their original model, much to the detriment of their customer. I have also seen some agencies evolve as SEO became extremely tougher in the last five years. In my decades of working in digital marketing and consulting roles, I had always made it a point to understand the process other SEO agencies use. I’ve been in this field for nearly 30 years. With that said, if you’d like to inquire about our services, I’d be happy to chat with you. Throughout this article, I’ll be suggesting some questions worth asking as you begin your journey of choosing the right SEO partner. The article you are reading is not from a digital agency owner promoting his search engine optimization agency-instead, this an article from an agency owner who has seen many different models. Before we start, I’d like to make a statement.
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