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Performance Marketing: Performance marketing involves following activities like how much to sell the products, what is brand and consumers equity, what is legal and ethical responsibilities for company and products s well.ĭ. Only having a profit making approach with no consideration for the environment will result in bad word of mouth, loss of reputation, loss of customers in to future, imposing penalties and loss of license to continue the business.Ĭ. Social responsibility marketing: A firm needs to fulfill its responsibilities towards the society.

These connections further help the business in getting repeated sales, free word of mouth marketing and more leads.ī. Targeting marketing activities on existing customers to create a strong, emotional and everlasting customer connections. This strategy focuses on Fundamental principles of Holistic marketing concept Relationship marketing: The relationship marketing aspect of holistic marketing philosophy focuses on long-term customer relationship and engagement rather than short-term goals like customer acquisition and individual sales. COMPONENTS OF HOLISTIC MARKETING CONCEPTĪ. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing and social responsibility marketing. Holistic Marketing recognizes that everything matters” with marketing – that a broad, integrated perspective is often necessary.

The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies (Kotler & Keller, 2008, p. Companies although have new capabilities that can transform the way they have been doing marketing they need a more complete, cohesive approach that goes beyond traditional applications of the marketing concept. INTRODUCTION – CHAPTER 1Ī whole set of forces that appeared in the last decade call for new marketing and business practices. Performance marketing involves following activities like how much to sell the productsĮxplain the fundamental principles of Holistic marketing concept.The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies.